The Grasshopper Sunday Money Edition 4/2/2023: Freelance Content Marketing

Someone writes all that stuff, why not you?

 

Photo by Annie Spratt on Unsplash

In this issue: the basics of content marketing, developing valued expertise, selling your services and tips on getting business, pricing, and other practical aspects of freelancing. Over 3000 words on this lucrative topic, full access with paid upgrades.

My first paid writing gig was writing a brochure for a hair replacement product. It was done for a small marketing agency. The message was very simple: get hair, get girl. I think I was paid thirty dollars, which was a pretty big thrill for putting together a few hundred words.

It evolved out of copywriting

Writing copy for ads, videos, packaging, and other promotional product and service marketing can be lucrative. If you are a freelance copywriter (not to be confused or associated with copyright, which is a legal protection), you don’t get credit for your work but you do get paid. And often paid well.

There is an advantage to not having your name associated with the promo writing you do. You can work for a variety of agencies in the same market without a conflict of interest. In my hometown, one woman writes ad copy for all the large agencies in town and makes a very good living working with other creatives.

But there is a more lucrative route to leveraging basic copy skills to a steady stream of work and it mostly skips ad agencies.

Content marketing can accelerate your freelance earnings